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Expanding your consumer franchise - revenue enhancement strategies of consumer magazines - Management Publishers of consumer magazines no longer look at product extensions as gravy Postal rates and the cost of maintaining circulation are rising; ad ......(Continue Reading) Consuming passions; publishers of consumer magazines like their 10% margins, but would love to see 50%. Well here's how Postal rates and the cost of maintaining circulation are rising; ad revenues are falling. To stay competitive, consumer magazine publishers need to ......(Continue Reading)Showing Some Skin - Brief Article TODAY'S TEENS AREN'T WEARING THEIR MOTHERS' PROM DRESSES THERE'S only one look for 18-year-old Chelsea Green at this year's prom, and it's not the ......(Continue Reading)YOUR S.T.U.F.F.; Cyberbullies; Teens, schools confront high-tech Forget the bullies who steal your lunch money and stuff you into your locker like a pair of sweaty gym shorts. -- Many schools are struggling ......(Continue Reading)FLIPPING OVER FLIP-FLOPS For decades, it suffered from low self-esteem. After all, it was only rubber. Its color palette was limited, to say the least: dull red, basic black, ......(Continue Reading)
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